In 1806 London Life was set up to cater for the insurance needs of Britain's middle classes. Many years later its logo of Richard 'Dick' Whittington and his cat was a fitting choice; the well known cloth dealer made a fortune and became four times Lord Mayor of London in the 15th century.

In 1835 London Life laid its foundation stone for its new offices at 81 King William Street, London. This office remained the home of London Life for more than 130 years.

When James Renat Syms, Common Cryer and Sergeant-at-Arms of the City of London, proposed the establishment of London Life, his idea fell on fertile ground. Life was difficult at the start of the 19th century; poverty and disease were widespread and the Napoleonic wars created economic uncertainty, so the notion of providing for the future was most appealing.

Although life insurance schemes had been introduced in 1706, the method of calculating benefits was very speculative. When London Life was founded more reliable ways were developed to calculate premiums and benefits.

In 1912 London Life issued a new prospectus to devote more attention to the 'middle classes', as opposed to the high sums assured on which the organisation had previously focused on.

Many other life offices were formed in the late 19th century, and amidst the stiff competition London Life grew in fits and starts. By 1918 it was strong enough to take over the Clergy Mutual Assurance and the Metropolitan Life Assurance in 1928.

London Life prided itself on its genteel approach to life insurance. London Life employed no agents and offered no commission to those professionals who introduced potential clients.

In 1919 London Life acquired Clergy Mutual Assurance Society, who had been established since 1829.

In the 1920s London Life's offices moved to King William Street - just a few doors from the Society's London offices at the time. Their offices remained there until 1981 when the Company relocated its Head Office to Bristol.

During this time offices were also opened in Birmingham, Bristol, Glasgow, Leeds, Liverpool, Manchester, Newcastle and Nottingham. All these offices continued to function until the outbreak of the Second World War when some of the provincial offices were forced to close.

In 1928 London Life took over Metropolitan Life Assurance Society, who had been established since 1835.

During 1973 London Life amended its Articles to allow the writing of Permanent Health Insurance

April 1989 saw London Life, the second oldest mutual in the world, accept AMP's merger proposal. Despite significant investment in the early 1990's, the decision was taken to close London Life to new business in May 1995. The next two and a half years were spent successfully reducing costs. With one of the lowest cost bases in the UK, a focused range of products were re-opened and sold via the post and over the phone, again adopting London Life's low pressure, non-commission approach. This continued until the middle of 2003. London Life is now only open to increases to existing contracts from existing clients.

In December 2003, Pearl, NPI and London Life were de-merged from AMP to become part of a new UK company called HHG.

Twelve months later, in December 2004, the HHG board accepted an offer of over £1 billion for Pearl, NPI and London Life and, in April 2005, the three companies became part of the newly formed Pearl Group Limited.

In June 2005, London Life relocated its operations to Peterborough.

On May 1, 2008, Pearl Group acquired Resolution plc.

On 2 September 2009, Pearl Group (formerly Liberty Acquisition Holdings (International) Company) became the ultimate holding company of the Pearl group of companies.

On 15 March 2010, Pearl Group changed its name to Phoenix Group Holdings. Phoenix Group Holdings is the holding company of the Phoenix Group of companies.
Follow this link to visit their site www.thephoenixgroup.com.